Join Indiana University Lilly Family School of Philanthropy's Fund Raising School for this two-week online digital fundraising course. It feels like digital fundraising changes every day: new apps, new crowdfunding platforms, too much noise, not enough control. In this course we will explore the current landscape of online giving and learn digital strategies you can implement right now to enhance your fundraising. From giving days to donor journeys, you will come away with creative ideas to test and apply at your United Way. This course is ideal for fundraisers with three or fewer years of experience and/or marketing professionals who support fundraising initiatives.
This virtual course, developed in an online classroom setting, is comprised of slides and worksheets for participants for their self-study. Each participant will also access recorded presentations from instructors, be responsible for discussion board posts, quizzes, and an assignment each week. Each Friday from 12:00 - 1:00 p.m. Eastern Time, join your class for a live synchronous meeting (via the ZOOM platform).
Each student can expect to spend approximately 5 - 6 hours each week working through course content.
- Demystifying digital
- Data on online giving and social media useDigital as part of an integrated marketing and fundraising program
- Digital innovations
- Giving days
- Crowdfunding
- Relationship management in the digital arena
- Online affinity groups
- Creating donor journeys
- Digital activities that support donor stewardship
- Setting digital strategy and goals
This is an introductory level course, ideal for fundraisers or marketing professionals who support fundraising initiatives.
Standard participant registration cost for this program is $645. Before each program is confirmed (typically 4-6 weeks before program dates), registrants receive $100 off!
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