Our most popular new program from 2017 is coming back for 2018 in cities across the U.S.! Check back soon for dates and locations as they're announced!
Donor-Centered Development: United Way Fundraising 101
Introducing the newest course in the United Way learning portfolio: DONOR-CENTERED DEVELOPMENT: UNITED WAY FUNDRAISING 101. This custom-crafted program was designed in 2017 to familiarize fundraising professionals with the strategic approach to United Way fundraising. Created in collaboration with highly-successful local United Way resource development leaders and the Indiana University, Lilly Family School of Philanthropy, a long and generous supporter of United Way, this 3-day course clearly defines impact as our business and the donor as our customer, a perspective critical to delivering a world-class donor relationship.
Topics Include
  • Make New Friends: Expanding Growth within Key Market Segments
  • Campaign Victors: Identifying and Leveraging Internal Champions
  • The 411 on Donors: Gathering, Analyzing and Using Data
  • Find ‘Em and Keep ‘Em: Acquire & Retain Donors
  • Who We Are: The United Way Value Proposition

Donor-Centered Development: UW Fundraising 101 provides a blueprint for increasing your United Way’s capacity. Whether new to fundraising or just starting with resource development in the United Way Network, Donor-Centered Development: UW Fundraising 101 will give you a firm foundation to build your United Way fundraising footprint! This program is designed to enhance the Resource Development Compentencies identified as most valuable to United Ways.



Take a look at the full course outline here. 

Who should attend?
While this program was designed with the resource development professional in mind, the content is highly relevant to a wide range of functional areas. Some local United Ways have sent cross-functional teams to attend, ensuring the opportunity for on-site collaboration and quick implementation post-program. Check out the local United Ways who have already completed this course. Who's next?


Arrowhead United WayGreater Ottawa County United WayIndiana Association of United WaysMile High United Way, Inc. Rappahannock United Way, Inc. Salina Area United WaySpokane County United WayUnited Way Kingston, Frontenac, Lennox and Addington • United Way of Brevard CountyUnited Way of Central MarylandUnited Way of Central Virginia, Inc.United Way of Clallam CountyUnited Way of Coastal Carolina, Inc. • United Way of Delaware County, Inc.United Way of Greater Los AngelesUnited Way of Greater Rochester, Inc.United Way of Greater Stark CountyUnited Way of Henry County and MartinsvilleUnited Way of Lancaster County, Inc. United Way of Mason CountyUnited Way of Northern Shenandoah Valley
The Buzz
Special thanks to our friends with Harvey County United Way for these great photos from the recent program in Wichita, KS.


Check out these comments from our participants:

  • "Fantastic learning opportunity! Great way to connect with UWW team, as well as your UW counterparts throughout the country. Whether you're brand new to UW or simply need a refresher, this seminar is worth it. You leave with amazing, hands-on tools that you can use to inform your work, you can bounce ideas and best practices off on another, and most importantly, all the ways you can become an indispensable community partner to the companies and donors United Way serves." 
  • "I felt the program gave great insight around building a donor-centric fundraising plan--even for those who are not direct fundraisers. It's great to see and understand the full scope of UW fundraising, and how that can/should influence my ways of working in Volunteerism." 
  • "DCD was so much more than I expected! After eight years at my local United Way, this course was just what I needed to renew my energy and confidence. This has spilled over to my team too – we have been busy reimagining our corporate relationships, using data differently (and more effectively!), refocusing on our donors as our customers and lighting a fire under our campaign volunteers! The best part, though, was the people – I left feeling connected to and supported by the UWW team and my peers from local UW’s across the country. Hands down, a great experience."

Lauren Ramsey
United Way of New York City
Attended DCD Newark, NJ
Dates and Locations
Start DateEnd DateInformationCityStateRegister
03/20/201803/22/2018Donor-Centered Development: UW Fundraising 101  [More Info]AlexandriaVARegister Now