Marketing for Fundraising
This course is provided to you in partnership with the Lilly Family School of Philanthropy, and supplies the tools to create consistent, compelling messages that build trust and understanding for your donors. You will learn to use marketing as a strategic management tool for fundraising, including marketing the case for support, using data to drive marketing strategies, and creating donor-journeys.
Topics Include:
  • Key marketing concepts 
  • Market research: researching constituent needs and interests 
  • Messaging the case for support 
  • Selecting the right medium to communicate your case 
  • Demystifying digital 
  • Digital innovations: crowdfunding and giving days 
  • Setting digital strategy goals 
  • Special events as a marketing strategy 
  • Telling your story through others 
  • Communicating in a crisis 
  • Managing the marketing process internally
Who should attend?
This course is intended for marketing professionals with at least 5-7 years of marketing experience.
Registration Cost
Standard participant registration cost for this program is $645. Before each program is confirmed (typically 4-6 weeks before the program dates), registrants receive $100 off!
Dates and Locations
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Marketing for Fundraising
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AlexandriaVirginiaRegister Now