Donor-Centered Development: United Way Fundraising 101


Our most popular new program from 2017 is coming back for 2018 in cities across the U.S.! Check back soon for dates and locations as they're announced!


Introducing the newest course in the United Way learning portfolio: DONOR-CENTERED DEVELOPMENT: UNITED WAY FUNDRAISING 101. This custom-crafted program was designed this year to familiarize fundraising professionals with the strategic approach to United Way fundraising. Created in collaboration with highly-successful local United Way resource development leaders and the Indiana University, Lilly Family School of Philanthropy, a long and generous supporter of United Way. This 3-day course clearly defines impact as our business and the donor as our customer, a perspective critical to delivering a world-class donor relationship.


Special thanks to our friends with Harvey County United Way for these great photos from the recent program in Wichita, KS.

Check out these comments from our participants:

Fantastic learning opportunity! Great way to connect with UWW team, as well as your UW counterparts throughout the country. Whether you're brand new to UW or simply need a refresher, this seminar is worth it. You leave with amazing, hands-on tools that you can use to inform your work, you can bounce ideas and best practices off on another, and most importantly, you leave y and all the ways you can become an indispensable community partner to the companies and donors United Way serves.
I felt the program gave great insight around building a donor-centric fundraising plan--even for those who are not direct fundraisers. It's great to see and understand the full scope of UW fundraising, and how that can/should influence my ways of working in Volunteerism.
DCD was so much more than I expected! After eight years at my local United Way, this course was just what I needed to renew my energy and confidence. This has spilled over to my team too – we have been busy reimagining our corporate relationships, using data differently (and more effectively!), refocusing on our donors as our customers and lighting a fire under our campaign volunteers! The best part, though, was the people – I left feeling connected to and supported by the UWW team and my peers from local UW’s across the country. Hands down, a great experience

CLICK HERE for a complete list of testimonials from the pilot course.


While this program was designed with the resource development professional in mind, the content is highly relevant to a wide range of functional areas. Some local United Ways have sent cross-functional teams to attend, ensuring the opportunity for on-site collaboration and quick implementation post-program. Check out the local United Ways who have already completed this course. Who's next?

Arrowhead United Way • Greater Ottawa County United Way • Indiana Association of United Ways • Mile High United Way, Inc. • Rappahannock United Way, Inc. • Salina Area United Way • Spokane County United Way • United Way Kingston, Frontenac, Lennox and Addington • United Way of Brevard County • United Way of Central Maryland • United Way of Central Virginia, Inc. • United Way of Clallam County • United Way of Coastal Carolina, Inc. • United Way of Delaware County, Inc. • United Way of Greater Los Angeles • United Way of Greater Rochester, Inc. • United Way of Greater Stark County • United Way of Henry County and Martinsville • United Way of Lancaster County, Inc. • United Way of Mason County • United Way of Northern Shenandoah Valley • United Way Worldwide


  • Make New Friends: Expanding Growth within Key Market Segments
  • Campaign Victors: Identifying and Leveraging Internal Champions
  • The 411 on Donors: Gathering, Analyzing and Using Data
  • Find ‘Em and Keep ‘Em: Acquire & Retain Donors
  • Who We Are: The United Way Value Proposition

Donor-Centered Development: UW Fundraising 101 provides a blueprint for increasing your United Way’s capacity. Whether new to fundraising or just starting with resource development in the United Way Network, Donor-Centered Development: UW Fundraising 101 will give you a firm foundation to build your United Way fundraising footprint! This program is designed to enhance the Resource Development Compentencies identified as most valuable to United Ways.

Take a look at the full course outline here.
Donor Centered Development_Outline_2017.pdf


Standard registration rate is $645; early registration is $545. Please visit the registration links below for specific information regarding the program of your choice.

2017 locations included:

  • March 28-30 in Newark, NJ
  • May 23-25 in Alexandria, VA
  • May 23-25 in Los Angeles, CA
  • June 13-15 in San Diego, CA
  • June 19-21 in Jacksonville, FL
  • June 27-29 in Wichita, KS
  • July 25-27 in Hartford, CT
  • August 8-10 in Indianapolis, IN

BRINGING 3 OR MORE STAFF FROM YOUR UNITED WAY? Discounts of $50 per person are available for this first year of Donor-Centered Development. Please email to request your special discount code!