Donor-Centered Development: United Way Fundraising 101


Introducing the newest course in the United Way learning portfolio: DONOR-CENTERED DEVELOPMENT: UNITED WAY FUNDRAISING 101. This brand new, custom-crafted program, was designed to familiarize fundraising professionals with the strategic approach to United Way fundraising. Created in collaboration with highly-successful local United Way resource development leaders and the Indiana University, Lilly Family School of Philanthropy, a long and generous supporter of United Way. This 3-day course clearly defines impact as our business and the donor as our customer, a perspective critical to delivering a world-class donor relationship.


Check out these comments from our first program!

Fantastic learning opportunity! Great way to connect with UWW team, as well as your UW counterparts throughout the country. Whether you're brand new to UW or simply need a refresher, this seminar is worth it. You leave with amazing, hands-on tools that you can use to inform your work, you can bounce ideas and best practices off on another, and most importantly, you leave y and all the ways you can become an indispensable community partner to the companies and donors United Way serves.
I felt the program gave great insight around building a donor-centric fundraising plan--even for those who are not direct fundraisers. It's great to see and understand the full scope of UW fundraising, and how that can/should influence my ways of working in Volunteerism.
DCD was so much more than I expected! After eight years at my local United Way, this course was just what I needed to renew my energy and confidence. This has spilled over to my team too – we have been busy reimagining our corporate relationships, using data differently (and more effectively!), refocusing on our donors as our customers and lighting a fire under our campaign volunteers! The best part, though, was the people – I left feeling connected to and supported by the UWW team and my peers from local UW’s across the country. Hands down, a great experience

CLICK HERE for a complete list of testimonials from the pilot course.


  • Make New Friends: Expanding Growth within Key Market Segments
  • Campaign Victors: Identifying and Leveraging Internal Champions
  • The 411 on Donors: Gathering, Analyzing and Using Data
  • Find ‘Em and Keep ‘Em: Acquire & Retain Donors
  • Who We Are: The United Way Value Proposition

Donor-Centered Development: UW Fundraising 101 provides a blueprint for increasing your United Way’s capacity. Whether new to fundraising or just starting with resource development in the United Way Network, Donor-Centered Development: UW Fundraising 101 will give you a firm foundation to build your United Way fundraising footprint!


Standard registration rate is $645; early registration is $545. Please visit the registration links below for specific information regarding the program of your choice.

  • March 28-30 in Newark, NJ COMPLETED
  • May 23-25 in Alexandria, VA COMPLETED
  • May 23-25 in Los Angeles, CA COMPLETED
  • June 13-15 in San Diego, CA
    [Scheduled facilitators include Wanda Jackson, Director, Learning and Knowledge Management, United Way Worldwide, and Chris Preston, Vice President, Corporate Relations, United Way Worldwide.]
  • June 19-21 in Jacksonville, FL
    [Scheduled facilitators include Bill Kitson, Director, U.S. Western Region, United Way Worldwide,]
  • June 27-29 in Wichita, KS
    [Scheduled facilitators include Mike Kerkorian, Director, Corporate Relations, United Way Worldwide, and Kelly Waldron, Director, Capacity and Performance, United Way Worldwide.]
  • July 11 - 13 in Hartford, CT
    [Scheduled facilitators include Mike Kerkorian, Director, Corporate Relations, United Way Worldwide, and Kelly Waldron, Director, Capacity and Performance, United Way Worldwide.]

BRINGING 3 OR MORE STAFF FROM YOUR UNITED WAY? Discounts of $50 per person are available for this first year of Donor-Centered Development. Please email to request your special discount code!